UTM Link Builder
Adds campaign-tracking UTM parameters to any URL.
Lilu Baba's UTM Link Builder adds standard utm_source, utm_medium and utm_campaign parameters to any URL so you can track campaign performance in Google Analytics.
How to use this tool
- Enter your destination URL.
- Fill in source, medium and campaign name (term and content are optional).
- Your fully tagged URL updates instantly for use in Google Analytics.
FAQ
UTM Link Builder — frequently asked questions
They let analytics tools like Google Analytics identify which campaign, source and medium brought a visitor to your site.
No — they're optional and mainly used for paid search keyword tracking or A/B testing different ad creatives.